Onboarding new telecom users: why clarity wins and robotics lags

New user acquisition is where companies know that treating users like royalty in the onboarding process is important, as they don’t want to be perceived as being robotic. The reality is, today, it is difficult to discern whether or not a voice is human or not because of the telemarketer’s continuity training.

This means because of telecommunications standards, the importance of being entirely clear and having a true sounding vocal clarity is what makes reaching the sale stage of acquisition easier. There is also the globalisation standard, which means that the reason why telemarketers sound like robots in many cases, is so that the buyer does not know where they are located, who they are, or what they know.

All in all, being clear (regardless of robotic sentiments), is what gets telecom companies to win, with a human touch, whether or not they are serving, automated robots.